Texture Profile™ Framework
Brand
Messaging
System
14 Points of Hair Identity
A structured tool that helps brands develop precise, consumer-facing language for how each product serves the 14 points of the Texture Profile™ — producing both a reusable messaging framework and a shareable product identity profile.
1
Define Your Product
2
Build Identity Point Messaging
3
Brand Language Guide + Consumer Profile
Step 1 of 3 · Product Setup
Define your product
This information anchors every messaging decision in the tool and appears on your consumer-facing product profile.
Texture Profile™ Brand Messaging System